With pop culture taking over the large and small screen, merchandise based on these fandoms has experienced a boom in sales. Shreyas also says, “It helps people become more creative and expands their imaginative horizons.” It also helps the actors to connect with the audience because of the lasting influence of pop culture icons/characters.

As said by Pixie and his friends, pop culture icons even influence them on stage while portraying a character because they tend to draw similarities between the two characters. (for a more detailed study:) It is even speculated that the Motorola flip phone was inspired by Star Trek. There have been instances and reports about students taking an interest in Chemistry because of Breaking Bad or history because of Dr. On a more personal level, pop culture helps people grow and be more accepting considering the vast amount of representation throughout the various genres in pop cultures. He says that he has also seen people recommend each other different books and make friends. As Shreyash, a student of BITS says, “It is amazing to see how people gel at Comic-con.” Pixie, a student of Liberal Arts from Delhi says, “Comic- Con helped me make friends and gave me more topics to talk about in social settings.” Mukund, the manager of Blossoms, a bookstore in Bangalore talks about his observations about people getting into intense discussions based on a comic, or a book especially something like Game of Thrones that is quite current. Pop culture thus acts as a unifying agent for youth across the globe. Events to celebrate pop culture such as Comic-con help foster bonds among people of different background. The first and most rudimentary effect of pop culture is how it builds and strengthens interactions with people who are also into the same kind of things. Pop culture affects society in many ways. The simplest definition of pop culture is “Modern popular culture transmitted via the mass media and aimed particularly at younger people.” It has been noted across various surveys conducted that the youth is most influenced and is the biggest consumer of pop culture.

To understand the impact of pop culture, we first need to understand what pop culture is. This has also seen the penetration of pop culture into various aspects of society. With the advent of social media, it has become easier to disseminate culture across the globe transforming the world into one global society.

5 pronlems with pop culture